Instagram is the #2 discovery channel for photographers — and roughly 85% of them find short-form hard. Consistent, tasteful execution becomes a genuine edge.
⏳ 3–6 months to compoundThe shift
You already post about once a day via Buffer — so this isn't about more volume. It's a format shift: turn real shoots into documentary Reels — unscripted, in-between moments, not staged "reels-y" content. Your whole brand is unposed; lean all the way into it.
Slowest of the three and hardest to attribute — but durable and compounding once it catches. Judge it by saves and shares (not likes), profile visits, and inquiries that mention Instagram.